SUBWAY Marketing Plan - 5476 Words

Table of Contents 1.0 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 1.1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2.0 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2.1 Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2.2 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4-6 2.3 P.E.S.T. Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7. 2.4 Five Forces Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 3.0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9. 3.1 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10. 3.2 Core Values and Philosophy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 3.3 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 4.0 Target Markets†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11-12 4.1 Targeting†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 4.2 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 4.3 Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 4.3.1 Ansoff†¦show more content†¦2.0 Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company, through analysis a deeper understanding of an industry , competitor and possible optioned can be examined. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger king . Recent initiatives attract customers beyond Subway traditionally health conscious consumers should increase the company’s share of the fast food market. Being part of a highly competitive and dynamic market, Subway faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a diffencial advantage while maintaining sales growth and above all profitability. Subway effectively competes with burger chains and others that are in the fast casual segment of the market. Including healthier meals into his menu and giving much attention to obesity and diabetes have supported consumer’s choice for subway. However, subway has not been satisfied thus far, instead, moreShow MoreRelatedMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pages Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years oldyoung man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over thepast 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth hasattracted many investments and brought it many competitorsRead MoreSubway Marketing Plan Essay example1404 Words   |  6 PagesSUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the worlds largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. Read MoreMarketing Pl Subway Marketing Strategy1042 Words   |  5 PagesSummary The marketing plan bonds with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to obtain a return on investment. The following areas will help explain, how the company organise differentiation from the competition, and define the strategy that will drive its business forward. The aim of the marketing plan is to evaluate Subway marketing strategiesRead MoreMaking A Free Voucher On Social Network710 Words   |  3 Pages Implementation staretgy turns the marketing plan into action and helps to achieve marketing objectives. In order to implement marketing startegy, I have recommended in using Gantt chart that helps in effective implememtation. Gantt chart adrresses who, where, when and how. Likewise, for the promotion of its new product i.e. Fresh Fruit Mix, advertising and promotion will start from 15 Janauary 2016 until 1st July 2016 and this advertising and promotion will be done only within three months. SomeRead MoreSubway Business Plan822 Words   |  4 Pagesresume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities, both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business plan. Duties and Responsibilities: making sure that -the food we serve is fresh and properly preparedRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesThere is the marketing strategic process which describes the development and implementation of the strategic marketing plan for providing the superior value for the customers. According to TNS Intersearch, Panera Bread is ranked the number one among quick-casual restaurant that scored the highest level of customer loyalty and Casual Dining Brand of the Year by Harris Poll EquiTrend (Panera Bread, 2012). These victories came from the proper implementation of the strategic marketing plan which is overviewedRead MoreMarketing Plan For A New Product / Service3939 Words   |  16 Pages(LO1) 4 Using appropriate marketing audit frameworks identify and analyse MacDonald’s micro and macro-environments in order to determine the key factors that can influence McDonald’s marketing activities and their likely implications on the firm 4 Task 2 (LO2) 7 Explain the potential barriers to McDonald’s marketing planning activities and propose solutions for overcoming the barriers identified. 7 Task 3 (LO3) 9 Based on your analysis in Task 1, develop a marketing plan for the launch of a new productRead MoreMarketing Plan5339 Words   |  22 PagesRunning Head: SAMPLE PLAN Sample Marketing Plan for BUSN319 Student Marketing Plan for BAGELS BY THE BAY A Marketing Plan Presented by: Jamie Johnson DeVry University Abstract The marketing plan for Bagels by the Bay covers all the necessary marketing elements for a successful business. It does an especially good job of positioning the business in the marketplace due to a fine SWOT analysis combined with some excellent target marketing strategy. TableRead MoreNestle Coffee Market Plan Essay5928 Words   |  24 PagesMoreover, cultural and geopolitical hinder the development of Nestle coffee market can be threats to Nestle coffee. The marketing objectives of Nestle instant coffee would be planned according to relative analysis for enhancing the Nestlà ©Ã¢â‚¬â„¢s benefits in the future: ïÆ'Ëœ Increasing the coffee marketing share to about 40% for 12 months. ïÆ'Ëœ To explore new target markets taking more marketing share. ïÆ'Ëœ Developing high-end products, and to change the package. As a popular beverage which has low price sensitivity

The Effects Of Domestic Violence Towards Women - 2023 Words

Domestic violence towards women is a problem that is often overlooked by society. Violence is defined in Webster s Dictionary as: â€Å" Physical force employed so as to damage or injure. As an instance of violent action.† (Webster) If this is the case, then why is it that so many women are beaten by loved ones each year? And little or nothing is done to correct this violent situation? A battered woman is pictured by most people as a small and flimsy person who might once have been pretty. She has many small children, no job skills or very little, and is financially dependent on their husband. It is often expected that she is poor and from a minority group. Although some battered women do fit this description, research proves it to be a false stereotype (Barnett 78). In fact most battered women have highly profitable jobs such as doctor’s lawyers, CEO’s and teachers. Most are heavy-set women whose assets are controlled by their husbands and they cannot defend themselves physically (Barnett 64). Battered women are found all race, religious and moral backgrounds as well as age groups and education levels. The battered woman, it has been said, lives in a world of terror and her home is her prison (Barnett 35). For many hundreds of years people were not worried about domestic violence. In fact, a popular journal, the Journal of Marriage and Family, did not include a single article on domestic violence from 1932 to 1969 (Barnett 54). Suddenly, more women came out and told ofShow MoreRelatedThe Effects Of Past And Current Domestic Violence Towards Women Essay1461 Words   |  6 PagesWomen who kill abusing husbands is a topic that can be used to shine light on some of the current issues of sexual harassment, domestic violence and even some of the laws that are put in place to protect and demean women’s rights. The purpose of this paper is to inform readers that there are many issues that lead up to a woman killing their abuser/husbands, such as the harsh history of violent used against women by their husband, involvement of church, fear for children in the home, and having limited Read MoreDomestic Violence Affects Women Health1399 Words   |  6 PagesIntroduction of the Problem Many women are suffering from domestic violence every day, from physical, emotional, and even verbal abuse. Violence towards women is very important because it can cause a huge impact on women’s health and can even get as serious as death. So many women are getting some form of abuse and aren’t aware of how serious it can be. The problem that I will be discussing is how domestic violence affects women health. When previously taking Women’s Studies and Intro to Women’sRead MoreDomestic Violence Against Women Act910 Words   |  4 PagesDomestic violence affects millions of Americans in different circumstances annually. Over the years, the numbers of reported cases of domestic violence gained stable growth prompting social activists and legislators to draw stiff measures to counter the problem. About one in four women are affected by domestic violence in the United States. The Bureau of Justice Statistics estimates that at least four-hundred and seven-thousand incidents of domestic violence crimes were committed in the year 2010Read MoreThe Effects Of Domestic Violence On Women1652 Words   |  7 PagesDomestic violence is present in all regions of the world regardless of race, culture, or religion. It is not uncommon for men to experience spousal abuse. However, in reality abuse done by men towards women is a much more common occurrence. Men often abuse women as a result of negative domestic relationships experienced during childhood, the feeling of inadequacy and mental illness. However, the leading cause for this behaviour is the feeling of inferiority and the need to exert power. StereotypicallyRead MoreDomestic violence INTRODUCTION is the willful intimidation, physical assault, battery, sexual1200 Words   |  5 PagesDomestic violence INTRODUCTION is the willful intimidation, physical assault, battery, sexual assault and/or other abusive behavior perpetuated by an intimate partner against another. National coalition Against Domestic Violence, Domestic Violence Facts (www.ncadv.org/files/domesticviolencefactsheet) Domestic violence is also referred to as intimate partner violence (IPV), Spousal abuse, and Family violence and dating abuse. It occurs all over the world, cutting across all cadres of the societyRead MoreSexual Orientation And Race Domestic Violence1094 Words   |  5 PagesOctober 2014 Domestic Violence October is known for many things such as Breast Cancer Awareness Month and the beginning of fall. The end of October is known for Halloween where children dress up in costumes and knock on doors to receive candy. What many people do not know is that October is also known for being an awareness month for domestic violence. Domestic violence can be categorized into physical, emotional, and psychological violence against not only women but also men. Domestic violence can happenRead More Domestic Violence in Canada1662 Words   |  7 PagesViolence has become prevalent within society; it is something the western world has learned to accept. With every minute that passes Canadians come face to face with certain acts of violence they may not have previously encountered (citation). Although, violence is not a subject that one can escape, women and children have unfortunately become the prime victims of violent acts. The media glorifies violence in other countries around the world it fails to address the presence of violence within CanadaRead MoreThe Pros And Cons Of Domestic Violence952 Words   |  4 PagesDomestic Violence is known as â€Å"Any abusive, violent, coercive, forceful, or threatening act or word inflicted by one member of a family or household on another can constitute domestic violence† (Clark, A. (2011)). Domestic violence has gone rapid in the homes of many families. Most people believe that whatever happens in a home should stay in the home. That idea is an issue when it comes to domestic violence. Not only is it an issue within the statement and household, it is also a social and distinctRead MoreDomestic Violence And Its Effects On Society1745 Words   |  7 Pages Domestic Violence in Literature Domestic violence entails transgressions that tend to exhibit regular occurrence worldwide. Domestic violence is substantially attributable to the psychological, physical, mental, and sexual forms of suffering or anguish. Domestic violence further refers to the family violence or spousal abuse that defines the evident pattern of violent behaviors executed by one spouse to the other in the close affiliations that include courtships, matrimony, family, or individualsRead MoreThe Effects Of Violence On Women s Violence1735 Words   |  7 Pages Effects of Violence against Women According to Violence Type by Ines Alvarez Mrs. Madrell English 4, Honors, Period 6 Miami Coral Park Senior High School March 18,2016 Mrs. Madrell English 4, Honors, Period 6 Miami Coral Park Senior High School March 18,2016 Violence against Women Women have been and continue to be victims of violence in all of its faces. The purpose of this research is to explore the many ways in which women are abused and mistreated, focusing on the

Leadership in Health Care

Question: Describe about the difference between Leaders and Managers and pandemic situation handling capacity of leaders. Answer: Leadership Leadership is defined as the skill of a person which helps him to inspire and motivate his team to achieve their organisational vision (Simons Leroy, 2013). It is the responsibility of a leader to manage his team member and control the resource utilisation in order to achieve the goal. In a health care department, a good leader should be decisive, influential, problem-solving attitude to provide good health care services. Difference between Leaders and Managers Health care administration leadership and health care management are quite similar but differ in their skill. Leaders focus on the standard of health care service, whereas managers concentrate on the model of health care service. Leaders have a particular vision, and they inspire others to achieve that vision by arranging resources. On the contrary, managers try to achieve the best result from the available resources (Simons Leroy, 2013). Pandemic situation handling capacity of leaders During a pandemic outbreak, health care administration leadership plays a vital role in controlling the situation. During the development of a pandemic, the leaders should enrol themselves in impact analysis, quick and efficient decision making and take necessary action. The leaders should manage the information flow through all health departments which includes bio-surveillance, clinical assistance and health care experts (Baekkeskov, 2014). Leaders must have coordination with all health care centres (private or government) for the latest pandemic updates. To tackle these pandemic situation leaders should try to arrange the necessary health care equipment, drugs, technical support and financial assistance. Leaders need to take requisite decision and action to prevent the transmission of the pandemic infection to nearby areas (Baekkeskov, 2014). References: Baekkeskov, E. (2014). Reputation-Seeking by a Government Agency in Europe Direct Evidence from Responses to the 2009 H1N1 Swine Influenza Pandemic. Administration Society, 0095399714528177. Simons, T., Leroy, H. (2013). Issues in researching leadership in health care organizations. Leading in Health Care Organizations: Improving Safety, Satisfaction and Financial Performance (Advances in Health Care Management, Volume 14) Emerald Group Publishing Limited, 14, 221-234.